- keep in touch with industry news and case studies
It's important to keep up to date with what our industry is doing around the world and in our own backyard. So here are some cool case studies that we have worked on and some interesting articles that we thought you might enjoy.
Global Trends to watch out for in 2018
The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.
Looking ahead to 2018, we’ve highlighted four global trends that we think you should look out for...
Pop Up Shops
Pop up shops may have been around as a niche concept since the 90s, but still prove to be popular amongst consumers! The great thing about pop up shops is their appeal to customers with a ‘here today, gone tomorrow’ concept, thereby creating a sense of urgency. The pop-up shop operates on a sense of scarcity and so places pressure on the customer to purchase. The idea is to bring a certain blend of seasonality and creative experience to what can otherwise be a boring mix!
Exhibition displays with a difference
In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls, like the ANZ Viaduct Events Centre.
So we decided to take a look around the globe to see what types of exhibition stands really stood out, and then bring them to you to show what can be done.
Take a look at what we found and get inspired.
Lipton embraces experiential
The global brand, Lipton, has totally embraced experiential with numerous campaigns over the years.
The 125-year-old brand has never been one to stand still. It ensures that they make an impact wherever they go, and the 3 month sparkling tea line sampling tour last year was no exception.
Learn more about what they do...